Topshop is being called out this week for selling a vegan T-shirt that doesn’t exactly align with the lifestyle. While the outside of this shirt may be a whimsical take on the plant-based diet, the tag inside includes a cake recipe with ingredients that are decidedly not vegan. The top is designed by brand Tee and Cake, and, while the marketing tactic is fun and creative, it doesn’t exactly seem like it was thoroughly thought through.
On the front, the pink top has an image of a dinosaur and the word “vegan” printed beneath it. The graphic is meant to suggest that the vegan lifestyle has been around since dinosaurs roamed the earth. The recipe on the inside, however, calls for not only sugar, flour, baking powder, and vanilla, but also butter and eggs, which are not permitted in a vegan diet. Uh-oh.
The oversight didn’t take long to come to the attention of Twitter users, who took to the social media platform to share the blunder. The initial image came from Erica Terry-Rose, who wrote, “Not sure a vegan design works with this brand! 😂.” She added the hashtag #youhadonejob. Another user echoes, “When @Topshop sells a vegan top and the label says eggs? 🙄.” Yet another jokingly writes, “@Topshop may want to check what vegan means! Haha.”
Despite the backlash, the top is still for sale on the website, here. Topshop issued a statement to The Sun, writing, “The T-shirt is a brand that we stock at Topshop called Tee & Cake. The label is across all of the T-shirts in the line,” adding, “As the brand is called Tee and Cake it has a whimsical recipe in the label. The label is nothing to do with what’s on the front of the T-shirt.”
https://twitter.com/siobhancooke16/status/970619090523049984
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Check this out:
https://www.teenvogue.com/story/topshop-sells-a-vegan-shirt-non-vegan-recipe